Thursday, April 17, 2014

Two new (old) books coming out by Claude Hopkins!

Just to let you know that we're close with these new editions of Claude Hopkins' Classics.


Both "Scientific Advertising" and "My Life in Advertising" are coming out newly as ebooks, as well as paperbacks. Even available outside of Amazon as .mobi files, as well as PDF's - great stuff.

Claude Hopkins My Life in Advertising - new ebook version

Claude Hopkins Scientific Advertising - new ebook version

The reason for getting these out again, is a value point. I have collected several versions of these, and most of them suck in terms of errors and usability. 

Also, there's not many good options for getting these onto your smartphone. This whole project is one to get a whole boardroom of experts available for instant reference. Get these old masters available to you in the format you like most.

So I also have these coming out as paperback - just to make it nice for you. (Yes, I like the feeling of dog-earing and underlining and tabbing, too.)

There's still three distributors to go before I can put up links for this - and I'll have binders of books and packages as well as the single books. You'll be able to have all these references anywhere you want them, any time you want them.

As I can, I'll get reviews of these for you. But that will have to wait until I get the rest of the distributors covered. OK?
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