The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did.
My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb.
Every pioneer should blaze his trail. That is all I have tried to do.
I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date.
- Claude C. Hopkins
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Paperback:
- ISBN 9781312099906
- Copyright Robert C. Worstell (Standard Copyright License)
- Edition beta 0.1a
- Publisher Midwest Journal Press
- Published April 12, 2014
- Language English
- Pages 148
- Binding Perfect-bound Paperback
- Interior Ink Black & white
- Weight 0.61 lbs.
- Dimensions (inches) 6 wide x 9 tall

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